Greener companies boost image and customer satisfaction

Supply Chain Consortium Uncovers Added Benefits from Being Kind to Mother Nature

Advantages for joining forces with Mother Nature may surprise you, according to the recent Supply Chain Consortium Environmental Initiative Survey and Report. 

The Consortiums benchmarking and best practices survey of retail, manufacturing and wholesale/distribution companies shows that organisations are leveraging supply chain environmental initiatives to achieve regulatory compliance as much as they are using the programmes to improve their corporate image and customer satisfaction level.  (see figure below.)

Businesses today realise that consumers are looking for ways to do their part to save the environment, says Chris Ferrell, Associate Director at the Supply Chain Consortium and author of the report. But just doing your part to save the environment isnt going to be enough for shareholders. Sometimes there needs to be an organisational and economic impact in order to effect change. But the two are not diametrically opposed; companies are finding win-win opportunities that help preserve the environment and enhance the bottom line. 

The most telling statistic for a companys commitment is usually budget allocation, and nearly two-thirds of the survey participants have at least some portion of their budget allocated to environmental initiatives. This trend is expected to increase whether the motive is corporate image, company profit, or concern for the environment.

Although image and compliance are key motivators, the report reveals that reducing carbon footprint, a term that few would have known 10 years ago, is also a large factor for companies deciding to implement environmental initiatives - proving that big businesses sometimes like to see green in the environment as well as in their pockets. 

The Environmental Initiatives Report, which is available to Consortium members and contributing participants, provides insights on environmental initiatives that are implemented throughout the supply chain.  

View release online at:


About the Organization

The Supply Chain Consortium is the premier source for supply chain benchmarking and best practices knowledge. With 180 participating retail, manufacturing and wholesale/distribution companies, the Consortium sponsors a comprehensive repository of 17,000-plus benchmarks complemented by search capabilities, online analysis tools, topic forums and peer networking for supply chain executives and practitioners. The Consortium is led by the needs of its membership and an Advisory Board that includes executives from Campbell Soup, Hallmark Cards, Ingram Micro, Mervyns, Molson Coors Brewing Co., Target, The Pep Boys, and Coca-Cola Co. To learn more about how your company can become a member of the Supply Chain Consortium visit

Comments (0)

Add a Comment

This thread has been closed from taking new comments.

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter