RedPrairie introduces New Ee Business Process Platform

RedPrairie Corporation, a world leading consumer driven optimisation company, has announced a new Ee Business Process Platform to orchestrate cross-application business processes.

Built on SOA standards and web services technologies, the new platform enables a common point of integration for all RedPrairie and third-party applications.

One of the greatest challenges facing companies today is the ability to manage business processes end-to-end, from the retail shelf to the manufacturing floor, said Mike Mayoras, CEO of RedPrairie. What is particularly exciting about our new Ee Business Process Platform is its ability to manage previously disjointed processes like new product launches, product recalls, and store promotions in a streamlined way. This new platform orchestrates business processes not only across RedPrairie solutions, but across multiple enterprise systems easily and efficiently.

The new Ee Business Process Platform provides a shared platform for collecting, managing, communicating, and acting on information and events that flow from the store shelf through manufacturing.

The platform includes:

• A process modeler for building and customising business processes using a graphical user interface
• A process monitor for dynamically tracking business activities and processes
• A service repository for easy access to RedPrairie services and registration of other enterprise services
• A service bus for orchestrating and brokering transactions between systems

The platform can be used to better orchestrate enterprise-wide processes like product recalls, product returns, new product launches, promotions, and coordinated store deliveries. In the case of product recall management, the Ee Business Process Platform orchestrates a one-button recall that communicates to stores, distribution centres, transportation vehicles, manufacturing centres, and customers the necessary actions to be taken during a recall. In fact, the platform integrates to voice and email technologies, allowing personal contact with customers during a recall.

RedPrairies Ee Business Process Platform is built on the latest 64-bit Microsoft Windows Server 2008 technology including SQL Server 2008, Windows Workflow Foundation and Windows Communication Foundation as core components.

We are pleased to continue our strategic relationship with RedPrairie, said Eddie Amos, general manager for worldwide partner evangelism at Microsoft Corp. The company continues its long tradition of providing customers with products that integrate demand and supply processes seamlessly. RedPrairies development tools allow for productive and effective application development. We are also impressed with its use of Microsoft-based collaboration and presence technologies to drive product recall response cycle time reduction.

About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimisation company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 15 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 32,000 sites worldwide for many of the worlds largest companies.

RedPrairies E2e solutions synchronise people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronise shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the last yard problem of the retail supply chain.