Throttleman wins the Retail Technology Award 2008 with RFID RetailID

Throttleman, the well-known Portuguese clothing brand for men, women and children, has won the Best Enterprise Solutions award, through the application of the RFID solution, RetailID at the prestigious Retail Technology Awards Europe 2008.

The Retail Technology Awards Europe recognises European companies that apply modern technological solutions to their business processes. The award ceremony took place at a gala dinner for the opening of the rtd (retail technology day Europe) congress at the EuroShop 2008 trade show, Dusseldorf on 24th February. Selected from a total of 29 companies from 9 European countries, Throttleman received the award in recognition of the RFID solution designed by Avery Dennison, Sybase, Tagsys and Creative Systems to make the apparel company supply chain more efficient.

Throttleman started the first phase of the RFID pilot in March 2007. The garments are tagged with EPC Gen2 RFID tickets that are printed with variable data at Avery Dennison Service Bureau facilities (global network for printing variable data labels and tags). The garments with the RFID tags attached are packed in boxes and shipped from the manufacturer in India to the Throttleman distribution center in Portugal. At the distribution center the RFID tags inside the boxes are read and confirmed simultaneously in just a few seconds providing immediate information on quantity, style, size and colour.

After having successfully achieved the first objective of improving the supply chain process, Throttleman has now started a second phase that will involve tagging 60% of the current collections, 371,234 articles, with the RFID tickets. 

Throttleman is considering the possibility of creating a new shopping experience in their retail stores by installing one of the most innovative solutions from Avery Dennison and thebigspace, the magicmirror. Magicmirror is an interactive mirror that informs the user about the garments that they are trying on. Information about the garment is read from the tag and appears simply by putting the garment in front of the mirror. In addition a touch screen option offers the client the possibility of requesting a different size or colour from the shop assistant without having to leave the cubicle.

Miguel Maya, Managing Director of Throttleman, declared his satisfaction at receiving the award. "We are very proud to receive this award, as technology is especially important for Throttleman. Choosing the best technology partner is always essential, but when this involves such new technologies as RFID this is even more critical. During the first two seasons we have already used more than half a million tags from Avery Dennison of which only three items did not read. The great success of this project is reflected in the award we have received today".

Paulo Castro, Branch Manager of Avery Dennison in Portugal, also declared his satisfaction with the collaboration: "RFID is the perfect tool for logistics management and stock control. This is especially true for the fashion business where the large number of item references makes the stock control, traceability and supply chain management even more complex.

About Avery Dennison Corporation

Avery Dennison is a global leader in pressure-sensitive labelling materials, retail tag, ticketing and branding systems and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. Avery Dennison employs more than 30,000 individuals in 60 countries  who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.


About Throttleman

Throttleman is highly acclaimed in the world of the fashion and textile manufacturing alike. This esteemed position is supported by the originality of its collections, the architecture and location of its stores, as well as by the brands unique marketing campaigns. As a result, Throttleman is more than a fashion brand, it is the reflection of the motivations of the men, women and children of today. It evokes attitudes and moods and communicates originality, freshness and imagination.

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