Space Kitchens boost call centre efficiency with CRM system from K3

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Space Kitchens the UK's leading kitchen manufacturer and installer, has commissioned K3, a leading UK provider of Microsoft Dynamics, to create a Microsoft-based Customer Relationship Management (CRM) system to support its call centre and marketing department.

The new system from K3 will help to capture data and keep a record of every contact point made with potential customers.  It will also allow Space Kitchens to build up a history of not only the householder, but also the property itself, for example as properties change hands, the new owner may want to replace the kitchen (where the previous owner might not have wished to do so).  This profile of individuals and property gives the company the ability to branch out into other products.

Space Kitchens has successfully run its business for the past twenty years using telecanvassing.  However there are stringent regulations coming through for marketing of this nature, so the company needed a more substantial way to support their database and maintain their customer outreach.

Another challenge faced by the business is that with more and more households opting for telephone preference services, (over 60% of UK phone numbers are now registered with the service*) it is business critical for the company to have another route to market, so they have decided to branch into personalised mailings.

Space Kitchens choose K3 after speaking to a number of CRM suppliers.  They were impressed by K3s speedy and efficient response to their requirements, and their in-depth understanding of the product.

Morris Dentith, Marketing Director, Space Kitchens said, We selected K3 as they were able to demonstrate their expertise in this area, with a proven track record of CRM deployments.  They will deliver what is needed, on time and on budget.

Microsoft Dynamics CRM solution makes it easy for businesses to manage leads and opportunities, measure and forecast sales activity, track customer contacts and automate the sales process helping ensure a shorter sales cycle, higher close rates and improved customer retention.

The project will go live in mid-December, ready for the peak January period.  Currently staff are being trained on the system, and the database is being formatted.  The benefits of the system will kick in during the key New Year period, with telephone and direct mail marketing.   The CRM system will flag up customer preference in terms of receiving telephone calls or direct mail, for example some people opt to receive mail and not letters and vice versa.  It is of vital importance that Space Kitchens has this information as there is strict government legislation surrounding data management and the new system with ensure that Space Kitchens are able to stick to the legislation.

Paul Makin, Sales Director, K3 said, We are delighted to be working with Space Kitchens, and the contract win is another endorsement of our expertise in this area.

*Research by


About Space Kitchens

Space Kitchens is the UK's foremost kitchen manufacturer and installer, fitting over 9,000 kitchens a year and with an annual turnover of 50million. The Head Offices and manufacturing facility is based in Blackburn, Lancashire where a 60,000 Sq Feet factory utilising state of the art plant and machinery manufactures high quality kitchens to customers individual requirements.

A national network of sales and installation branches ensures superb service at every stage in the order process by providing a local service with national backup. Prompt delivery is guaranteed due to the fleet of vehicles which is fitted with the latest satellite navigation and tracking equipment so that we always know where our vehicles are and can detour them if road or traffic problems are evident.

About K3

As the UKs largest provider of Microsoft Dynamics, K3 provides business software solutions for the retail sector, built around the complete Microsoft technology stack.

As a Gold Level Partner, and with 25 years of experience, K3s implementations employ a structured approach that focuses on delivering unique competitive advantages within an agreed performance structure.

Clients that have enjoyed the benefits of a K3 software solution include, Adidas, Alliance Pharmacy, American Golf, Booths Supermarkets, Carpetright plc,  Dobbies Garden Centres, Dreams, Gamestation, Gamestop, Lakeland, Leekes, National Gallery Company, Pearsons, Rugby Football Union, Shoon, Space NK.

K3 is part of the K3 Business Technology Group Plc

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