Waitrose cuts customer wait times

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Waitrose, a UK grocery chain and part of the John Lewis Partnership, has cut queues in its new store in Rickmansworth, Herts by implementing scanner/scales technology from Datalogic Scanning, a leading manufacturer of high performance POS (point-of-sale) retail bar code scanners.

Datalogic Scanning and partner, Wincor Nixdorf has provided 17 fixed position in-counter Magellan 8200 scanner/scales to the new store, located in Homestead Road, The new 24,000sq ft Waitrose store has 10 main checkout lanes and four smaller podia checkouts.

The Datalogic Magellan 8200 uses OmegaTek Productivity Technology, which comprises hardware and software that significantly improves the scanners first pass read rate on hard-to-read codes.  For the customer this means less time at the checkout, as the Datalogic Magellan 8200 can read poorly printed and damaged bar codes, as well as those printed on highly reflective packaging, or irregularly shaped items that traditionally cause reading difficulties.  Five-sided (360) scanning using FirstStrike decoding software means Waitrose Customer Assistants do not have to waste time repeatedly adjusting the angel of an item when presenting it to the scanner.

David Todd, IT Project Manager from Waitrose said, We chose Datalogic because of the flexibility of their 5 sided scanning and the option of using Sapphire glass which is scratch resistant.  Waitrose promotes excellent customer service and these features mean fast and reliable scanning at the checkouts something which is very important to us and our customers.  The smaller footprint of the Magellan 8200 means we can design and install space saving podia checkouts.  Over the years weve found the Magellans very reliable and are very pleased with the way they perform in branches.

Charlie Trumpess, Marketing Manager, Datalogic Scanning, said, Compared with competitive devices the Datalogic Magellan 8200 is extremely energy efficient using just 9 watts compared with others on the market, which typically use between 13.5 to 20 watts. Naturally, lower energy consumption is better for the environment and keeps Waitrose costs down.


About Datalogic

Datalogic Scanning, Inc., part of the Datalogic Group, is a world leader in high-performance fixed position retail point-of-sale scanners, with a complete line of general purpose and rugged handheld scanners. Offering a broad array of technology, products, and services in the retail automation and automated data-capture market, Datalogic Scanning supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors.


About Waitrose

Waitrose currently has 186 branches dedicated to offering quality fresh food, value and customer service.

The new store also offers Waitrose Quick Check so you can scan as you shop for greater speed and convenience, as well as a home delivery service. There are 256 free car parking spaces for shoppers and the site will also accommodate 300 spaces for commuters using the underground into central London for just 3.00 per day.

Opened on 15 November 2007, the new Rickmansworth store has created 200 new jobs for people living in the area.  All new employees will become Partners in the business, entitling them to a share in annual profits, which this year saw Partners receive 18% of their salary.

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