Sterling Commerce delivers complete solution for solving complex selling and fulfilment challenges

At its annual user conference, Sterling Commerce, an AT&T Inc. subsidiary, announced the availability of the Sterling Selling and Fulfilment Suite, claimed to be the industrys most comprehensive solution for managing the entire inquiry-to-cash cycle in the manufacturing, retail, distribution and communications sectors. 

The Suite removes the barriers to successful customer and supplier interactions by providing a single end-to-end view of marketing, lead management, selling, orders, inventory, delivery and supply plus returns, repairs and settlement across the supply chain.

The Sterling Selling and Fulfilment Suite represents an innovative approach to addressing complex problems found outside the four walls of a company problems with meeting customer, supplier and business partner demands, said Scott Pulsipher, vice president of global product management for Sterling Commerce. Sterling Commerce is uniquely positioned to deliver on this solution with our expertise in integration, e-commerce, distributed order management and supply chain execution.  More important, our experience with more than 30,000 customers will ensure that these solutions deliver real benefits and fit today and tomorrows business needs.

Sterling Selling and Fulfilment Suite provides unlimited visibility and control across an organisations sales and fulfilment operations and enables companies to create a superior buying experience for their customers while shielding them from the complexities of the companies organisation, channels and supply chain.  

Lifetouch, an early adopter of Sterling Selling and Fulfilment Suite, demonstrates that even companies in established industries need to rethink the way they need to do business in todays competitive, customer-centric world.  The company, which has provided professional portraits for preschools, schools, houses of worship and the retail market for more than 70 years, is leveraging the suite to implement new ways to reach its customers and fulfill their orders. 

We have complex selling and fulfilment operations, and Sterling Selling and Fulfilment Suite is the solution that we believe provides the functionality we need to get closer to the customer while providing the needed control and visibility of our operations, said Jay Drayton, director of information systems architecture at Lifetouch National Studios. This will enable us to be more innovative in giving the customers what they want while also building efficiencies across our multiple territory offices, studios and partner retail studios.

The Selling and Fulfilment Suite simplifies the complex inquiry-to-cash cycle by delivering the applications and technology to manage any demand, across any channel, for any mix of product and services, for any supply base. 

It is a unique set of applications for managing the entire process of inquiry to cash that consists of seven solutions:

  • eStorefronts
  • eCatalog and Offer Management
  • Configure, Price, Quote
  • Order Management
  • Warehouse Management
  • Transportation Management
  • Supply Chain Visibility

Along with the introduction of the suite, Sterling Commerce also introduced new capabilities in both the selling and fulfilment solution bundles, including:

The availability of Sterling Inventory Replenishment, a new product in the Sterling Multi-Channel Fulfilment solution that enables companies to create a truly collaborative replenishment process with its customers and suppliers that is a critical component of lean-inventory strategies. 

The availability of new merchandising and marketing capabilities in its Sterling Multi-Channel Selling solution that will drive profitable growth for businesses while optimising the consumer experience. 

About Sterling Commerce

Sterling Commerce, a subsidiary of AT&T Inc. (NYSE:T), helps 80 percent of the FORTUNE 500 thrive in a global economy by solving complex business process challenges. The companys innovative software and services integrate customers systems ? inside and outside the four walls of the enterprise ? so companies can conduct business without borders. Sterling Commerce solutions help customers adopt best practices in e-sales, supply chain execution, payment processing and business-to-business integration.  The solutions also give executives and front-line managers greater visibility inside and outside the enterprise in order to improve profitability, reduce costs and minimise risk. Sterling Commerce enables businesses to innovate key processes in real time, while continuing to deploy ERP or transaction system infrastructures. With more than 30,000 customers worldwide, Sterling Commerce has unparalleled experience in retail, consumer packaged goods, manufacturing, financial services, supply chain, logistics, and telecommunications.

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