Western Digital Corp. has announced that Peter Edinger (pictured) has joined the company as vice president of sales for Europe, Middle East & Africa. Reporting to Scott Davis, vice president worldwide sales. 

Mr. Edinger is responsible for the sales management and market-growth strategies of the EMEA region. Expansion of WDs regional market presence, including in emerging and high growth markets such as Russia, Middle East and Central Eastern Europe will be one of his areas of focus.

The EMEA region is a diverse and dynamic market, and is critical to WDs continued growth, said Scott Davis. Peters broad technology background and keen customer relationship skills will benefit WD as digital storage becomes increasingly prevalent in virtually every part of our consumer and commercial lives. His leadership will be instrumental to WDs ongoing expansion into new markets for its products and increased penetration into traditional segments in the region."

Mr. Edinger has held a number of executive positions in technology-oriented organisations. For the past five years he has been ATIs managing director and vice president of the EMEA region. He also held senior positions at Sanyo, Japan, NEC, Japan and Media Vision, USA.

It is an exciting time to join WD, said Peter Edinger. The company is applying its strength of addressing high-volume markets with high-quality, reliable products at low cost into fast-growing new markets such as mobile, consumer electronics and branded products. WD is also investing in the advancement of its technology and product portfolio. I am enthusiastic about the opportunity to work closely with the WD team and its customers, and about WDs future.

About WD

WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company produces reliable, high-performance hard drives that keep users' data close-at-hand and secure from loss. WD applies its storage expertise to consumer products for external, portable and shared storage products.

WD was founded in 1970. The company's storage products are marketed to leading systems manufacturers, selected resellers and retailers under the Western Digital and WD brand names.

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