INFORMATION: Free information is available from Paxar on the subject in this story. Click here to request a copy

Paxar has announced that it has formed a new working initiative with thebigspace, a leading voice in Experience Design, to market and roll out magicmirror, a new interactive RFID (Radio Frequency Identification) mirror to the UK retail market.

Todays collaboration allows customers to interact with rich content, explore product premiums and re-enforce purchasing decisions. Paxar will offer magicmirror to its customer base, thus adding to its already extensive provision within the emerging world of RFID.

magicmirror combines a specially designed half mirror and digital technology to display information on a mirror surface. Integrating RFID technology and sensors that respond to peoples presence; magicmirror allows customers to interact with personalised content.

When a customer brings an RFID tagged piece of clothing in front of the magicmirror, it magically displays content which could include an in depth description of the garment, size and colour availability, mix-and-match style guides, and suggested accessories. If installed in the fitting room, customers can also contact a salesperson by simply touching the magicmirror without the trouble of getting changed and leaving the fitting room.

magicmirror provides retailers with a means to reach customers on an emotional level and positively influence purchase decisions at the moment of choice. Customers are becoming more discerning about the products and services they buy at retail outlets. Retailers and brands are addressing this shift with new product propositions: limited edition designs, ethical trade and special raw materials are as important as the product itself. The intangible proportion of a product is justifying an ever-larger part of the product price. 

In most retail environments there is very little opportunity to communicate the story behind the product and augment customer service to an audience already used to highly innovative and personal means of product discovery. Satisfying this need and providing an emotional experience that transcends rational argument was the working initiative for magicmirror.

Max Tatford, Marketing Manager at Paxar commented: Paxar is a member of EPCglobal, the agency managing the emerging standards for RFID and a pioneer in RFID applications for the Retail market. We have, and remain to be, at the forefront of this highly specialist arena. We see mileage in a product as dynamic as magicmirror and look forward to extending our offering in this sector.

About Paxar:
Paxar EMEA has operations spread across Europe, the Middle East and Africa. It is part of Paxar Corporation, the world's leading provider of fully integrated and innovative labelling, merchandising and identification solutions for apparel manufacturers and retailers with a presence in more than 75 countries and over 6,000 employees. Its core activities include the design, manufacture and distribution of an ever-increasing variety of tags and labels, including bar-coded labels, systems integration and creation of software, along with the design and manufacture of mechanical and electronic printers and the associated supplies. Paxar products are used the world over by leading retailers and apparel brands.  Monarch products are used by major retailers and their supply chain partners to identify, track, and price all varieties of consumer goods.

Paxar is a member of EPCglobal, the agency managing the emerging standards for RFID.

INFORMATION: Free information is available from Paxar on the subject in this story. Click here to request a copy

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