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Dematic Limited, a name which has been synonymous with the leading edge logistics automation market for many years, has announced it is selling WMS (Warehouse Management System) solutions as standalone packages.

Previously, the Banbury-based company only supplied software as part of complete turnkey projects that also incorporated Dematic automated handling technology.

Explaining the decision, Thomas Borghoff (pictured), managing director of Dematic Limited, said: The logistics automation market is now very much a software-driven environment. Given our experience and expertise in delivering successful WMS packages for some of the UKs most demanding supply chains, it clearly makes sense to begin marketing the software in its own right.

To drive forward the new strategy, Dematic has created a new sales channel concentrating on the software side of the business. This is headed by Deborah Pope, who is responsible for sales of Dematics WMS across Northern Europe. Reflecting the established strengths of the companys software portfolio, key markets will include blue-chip retailers, FMCG manufacturers and e-commerce/catalogue-based fulfilment centres. The Dematic WMS is developed by an experienced team of logistics software engineers, who have supplied software to a client list that includes Tesco, DHL, Dixons and Unilever.

Outlining the benefits of Dematics approach to WMS design, Deborah Pope said: Dematics logistics software is based on a building block philosophy. A series of modules are combined to create a package that is tailored precisely to the demands of an individual application. The result is a cost effective, field proven solution with sufficient functionality to meet the demands of modern supply chains. She continued: Flexibility is another critical feature. With this new approach, we can provide clients with everything from a single module to a fully integrated, gatehouse-to-gatehouse WMS.

Dematic Limited, headquartered in Banbury, Oxfordshire, is one of the worlds leading suppliers of logistics automation systems and solutions. As a systems integrator, Dematic delivers a full range of products and services, from individual products and systems to complete turnkey solutions as a general contractor, as well as complete after-sales support and service. Dematic provides automated material handling products, systems and solutions for retail and wholesale distribution, consumer direct, grocery, food and beverage, pharmaceutical and chemical as well as light- to medium-assembly market segments. Dematics products and services are based on a tradition of industry expertise that the company has acquired over decades of commitment worldwide.

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