TXT e-solutions, an international player in Demand & Supply Chain Management solutions, establishes a presence in the USA.
TXT has recently obtained significant commercial successes in the USA, signing important contracts with Russell Corporation, VF Services Inc. - for the brands The North Face and Jansport - and Tommy Hilfiger. Following its international development strategies, TXT intends to create a closer relationship with the companies located in this important market and to expand its commercial presence in this area.
According to TXTs vertical market strategy, the main target in the USA will be the Consumer Goods market, which represents about 60% of TXTs customer base, concentrating in Packaged Goods; Textile, Apparel & Footwear; Fashion-Retail; and Distribution Intensive industries. In these sectors TXT already has ongoing partnerships with important companies, such as Columbus IT, Sunrise Technologies and G4 Analytics.
TXT sales activities in the USA are directed by Stefano Lena, TXT Vice President and Sales Director for TXTs Demand & Supply Chain Management Division, which is responsible for development and distribution of TXTPERFORM software products and related software solutions.
According to Stefano Lena, the North American market offers incredible opportunities for TXTPERFORM products and solutions, and for consolidating TXTs leadership among the major players in the target market. The US market is the worlds most sophisticated purchaser of technology to support business; it is also highly demanding of value-adding, easy-to-use solutions, with quick ROI.
Stefano Lena further asserts: In our target sectors, and especially in Fashion and Apparel, there is an unsatisfied demand that TXT can meet, thanks to our deep sector expertise as already demonstrated by the acquisition of important clients against larger local players.