American Golf Picks Up Prestigous Fast Track Technology Award

Leading golf equipment retailer American Golf, has picked up the prestigious Profit Track100 award for business technology, sponsored by Microsoft, at this years annual Sunday Times Pricewaterhouse Coopers Profit Track100 awards dinner, held at The Langham Hotel, London, on Tuesday 6th June. 

American Golfs recent 1m upgrade to its stock-control and till systems, handled by retail systems specialists K3, has reduced time spent on deliveries by 75% and enabled the introduction of a customer loyalty card. American Golf has a turnover of 65m in 2005.

The implementation was handled by retail systems specialists K3, the largest Microsoft Dynamics partner in the UK, which implemented the system across the companys 63 stores in the UK.

The 1,000K end to end solution covers all business functions including a fully integrated EPoS solution, Financials, Inventory Management, Warehousing and Distribution.  The system includes head office (60 users) and there will be approximately 2 tills per store.  American Golf currently has over 350 employees.

Following a period of expansion, the existing in-store system was no longer meeting American Golfs business requirements or supporting the growth of the company. K3 was selected to overhaul the IT systems, using solutions based on the award winning software, Microsoft Dynamics.

Ged Gould, American Golf Finance Director commented. We are thrilled to win this award and are very pleased with our working relationship with K3. We feel we found a supplier who could give us what we needed and helped us grow our bottom line through increasing business efficiency. We now have a system that is at the cutting edge of retail technology and meet the needs of our rapidly expanding business.

K3s Sales Director, Paul Makin commented, We are delighted that American Golf has been honoured with this award. This has been a very successful implementation and the company has seen an immediate benefit to the business following the implementation.

Britains 100 companies with the fastest growing profits were honoured at the seventh annual Sunday Times Pricewaterhouse Coopers Profit Track 100 awards dinner. The winning companies included the makers of goods from vacuum cleaners to flood barriers, highlighting the breadth of enterprise in British industry today.

The owners and directors of the majority of companies on the Profit Track 100 league table, which ranks the 100 private companies with the fastest growing profits over the last three years, gathered together for the event. They heard presentations from Sir Keith Mills of the Loyalty Management Group and deputy chairman of Londons 2012 organising committee, Will Whitehorn of Virgin Galactic, legendary entrepreneur James Dyson, and The Sunday Times editor, John Witherow.

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