The UK's best-loved mayonnaise, Hellmann's, just got even better with the introduction of a new squeezable top-down package by packaging technologists, Seaquist Closures and new Hellmann's Squeezy labels brought to consumers by UK labelling experts Etiquette ( www.etiquette.co.uk ).  The world of mayonnaise has been turned on its head!
New Hellmann's Squeezy is available in both 650ml and 350ml packs, which remain stable both in fridge and on-shelf environments thanks to the closures' considerable foot-print.

The introduction of new packaging technology is good news for consumers with non-drip, no spill dispensing, the package is certain to remain perfectly clean after use, due largely to the new inverted position. The product is always ready to dispense at a flip of the lid.

A new raised spout is ideal for added directionality, also ensuring that the dressing is applied just where and how the consumer chooses, as opposed to nearby surfaces and items of clothing.

The introduction of the Hellmann's Squeezy range comes shortly after Marmite went for squeeze appeal with the biggest change in it's 104 year history.

Unilver's move to alter the packaging and labels of both it's Hellmann's and Marmite brands follows the growing trends from Branston and Heinz to take their products into this format.

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