Giving voice a voice

INFORMATION: Free information is available from ALDATA on the subject in this story. Click here to request a copy

Pierson Broome, business development manager for Aldata Solution, a leading provider of software solutions for the global retail industry and voice technology pioneer, puts the case for voice automation and how it can be adopted by UK retailers and wholesalers.

Retail and wholesale distribution organisations are looking to mainland Europe, where voice automation projects are delivering major benefits and impressive ROI for example, a pick rate of as many as 180 cases per hour against less than 50 in warehouses without voice automation.

In the warehouse benefits include more efficient quality inspection, cross-docking, order pick, cycle counting, and improvements in logistics performance and warehousing productivity. And for the retailer, rapid picking means faster replenishment, better response to customer demand and fewer out-of-stocks during promotions.

In the key area of picking, costs are saved through eliminating paper picking lists and labels; faster replenishment of picking faces, optimal use of forklift trucks, and a reduction in re-picks or waiting time due to empty pick faces. More accurate stock recording also saves time normally lost through the investigation of stock discrepancies.

Looking in more detail, a business case from continental Europe shows that productivity in terms of time to pick products can be improved by 5-20% for dry goods, by 30-40% for weighted goods, and 30-60% for hanging garments compared with manual processes. These impressive benefits are derived through better picking control to give an 8-10% reduction in error rates.

In the UK, there is still a strong focus on radio frequency and yet voice automation has been proven to be far more productive with an ROI potential of around six months.

Now, the pioneers are not only rolling out voice automation systems, but integrating them into the wider supply chain, integrating with distribution and replenishment systems and processes, for greater efficiencies and response to customers.


A typical project to develop and implement systems is very rapid. Most voice systems will work across existing 802.11b/g standard wireless networks, which the majority of large warehouses will already have in place.

Deployment is straight-forward because staff only require around two hours training before they are fully competent to use the equipment, and only 3-5 consultancy days are required to map the warehouse to handle voice picking. Staff welcome voice technology because it can be shown that there are less accidents where hands and eyes are both kept free.

The training time for new pickers is reduced by the use of voice, as a voice directed task is easier to learn than interpreting a paper task. Training time can often be reduced by as much as half.


This is only the start. The business case currently being put to UK retailers must include the wider benefits. By integrating voice into the supply chain as a whole, the technology will provide huge benefits in terms of productivity and logistics performance.

Pierson Broome has been involved in IT in logistics and supply chain management for the past 24 years, covering aspects as diverse as Customs & Excise or agent integration through to supply chain optimisation. He has worked with some of the worlds largest solution vendors such as SAP and Manugistics and has experience in all holistic supply chain processes from demand forecasting to warehouse operation optimisation.
Today, he is focused on warehouse automation and the benefits of integrating retail replenishment in the value chain.

INFORMATION: Free information is available from ALDATA on the subject in this story. Click here to request a copy

Comments (0)

Add a Comment

This thread has been closed from taking new comments.

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter