Serious Food opts for BCPs Accord

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Foodservice wholesaler, Serious Food Distribution (SFD), is making a 50,000 investment in a 15 user Accord system from supply chain solutions specialist, Business Computer Projects Ltd (BCP).

SFD is the foodservice wing of Serious Food of Llantrisant, the well known, high quality juice manufacturer which produces most of the freshly-squeezed orange juice and fruit smoothies in the UK.  SFD provides a nationwide distribution service to city centre hotels, catering establishments and independent retailers.  It uses its own fleet of modern, multi-temperature vehicles to deliver a range of high quality, speciality foods and fruit juices from its 3 depots located in Slough, Llantrisant and Birmingham.

BCP is one of the UKs top suppliers of specialist Supply Chain solutions to the Food and Drink Wholesale industry with key clients including Woodward Foodservice, BWG, Musgrave and SPAR.

The investment in new technology was stimulated by SFDs rapid growth and the need for a more sophisticated system to assist this growth and its plans to open a nationwide network of depots.   BCP was chosen following a lengthy selection process reviewing offerings from a number of leading suppliers.

The investment covers BCPs complete Accord solution including Purchasing, Sales Order Management, Stock Control, Telesales and Financial Accounting. BCP will work alongside EDP, the leading provider of mobile sales solutions, to develop a fully integrated van sales solution for SFD.  The system will be fully implemented at all 3 depots by Easter, one of the busiest times of the year for SFD.

A key element in securing the contract was BCPs food and drink industry background, consistent track record of delivering successful implementations and, not least, Accords comprehensive functionality which is an excellent fit for the majority of the companys business.  In particular, the system will help SFD to improve stock management and grow turnover.  As Divisional Director, Vince Price, explains: Accords proactive Telesales will transform our Telesales operation, allowing us to sell rather than just take orders.  It looked good on paper, but seeing it in action at an existing client clinched it for us. It will help us to grow the business both in terms of the value of each sale and the number of customers contacted each day.

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