Softworld Supply Chain & Logistics, 29 30 March 2006, The Pavilion, NEC, Birmingham, UK.

With industry analysts predicting that spend on RFID technology will double by 2010, the forthcoming Softworld Supply Chain & Logistics event is offering visitors free masterclasses on all aspects of RFID; from selection through to implementation, for businesses interested in this growing area.

The following sessions will run throughout the event:

Day 1: Making RFID work for you Geoffrey Barraclough, Marketing Director, BT
Day 1: Data management: delivering RFIDs key benefit - Alys Woodward, Senior Analyst, Ovum Ltd
Day 2: Designing, developing and deploying an RFID solution within a global supply chain, across supplier, 3PL and customer - Mark Gillott, Manager European Business Development RFID, Philips Semiconductors
Day 2: RFID, change management, business case, how to get it off the ground Martin Green, Commercial Manager, Unipart

If analysts are correct, the next five years should see sales of RFID hardware and software go through the roof as more businesses begin to realise the value of RFID technology as opposed to traditional applications, such as barcoding comments Ashley Roberts, Event Manager for Softworld Supply Chain and Logistics. This years show aims to help businesses discover more about RFID, building a business case, whats involved in selecting the right technology, and how to ensure a smooth implementation project. Research on past visitors has shown that this is a grey area for a lot of professionals, with over a quarter of attendees to last years show stating they would like to see more educational sessions on RFID.

The free sessions form part of the wider educational programme, which also features keynotes from Alan Waller, President, CILT and Richard Wilding, Professor Supply Chain and Risk Management, Cranfield University. In addition, vendor seminars will run throughout the event giving visitors in-depth information about specific products.

Softworld Supply Chain & Logistics comprises an exhibition of around 60 leading suppliers of supply chain and logistics solutions, such as Manhattan Associates, Savoye Logistics, Chess Logistics and ATMS Plc, showcasing the latest technology available on the market.

The organisers are also offering visitors a free cappuccino and pain au chocolat breakfast to everyone that arrives before 11am.  In addition, there will be an email download facility on the showfloor so that visitors do not have to take time out from their businesses. All pre-registered visitors receive fast track entry and a free buyers guide (worth 120) on arrival. Visit for more information and to pre-register and to receive a free BASDA booklet on Selecting a Business System.

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