A substantial part of Thomas Cook Airlines UKs profits comes from its in-flight retail operations. With budget airlines pushing ever harder on profitability and fuel prices seemingly always on the up, in-flight refreshments are now more likely to become an optional extra than part of the cost of flights.
Thomas Cook already had a system for making in-flight sales using handheld devices, but they were beginning to show their age and were coming to the end of their working life. According to Joanna Wild, Director of Customer Services at Thomas Cook Airlines UK, the old systems can be temperamental and the sales process is often very slow because of this. Such was their desire to streamline and capitalise on in-flight sales, they made the decision to invest in new handheld computers and after much testing they decided on TouchStar TouchPC Falcons.