Sterling Commerce joins retail/CPG giants in support of Global Data Synchronisation (GDS) initiative

Sterling Commerce is one of thirty signatories including Tesco, Asda, Unilever UK Ltd., Cadbury Trebor Bassett, Gillette, Procter & Gamble, Masterfoods and Kraft Foods Ltd. have signed a pledge to back the Global Data Synchronisation (GDS) initiative.

The GS1 UK call-to-action announcement urges the retail and manufacturing industries to take steps to improve the management of data exchanged across supply chains, as lack of data quality significantly undermines the performance of both national and global supply chains.

Sterling Commerce, a provider of GDS services for many large retail/CPG organisations, has been working with GS1 UK (formerly e.centre UK) since its inception and remains at the forefront of industry initiatives designed to reduce out-of-stock scenarios, improve on-shelf availability and achieve cost reductions and increased sales.

Retailers and manufacturers in the UK and globally have already begun to exploit new Global Data Synchronisation Network standards. Signatories of the document believe usage will accelerate quickly in 2006 and encourage suppliers and retailers who have not yet joined to develop plans for usage of the GDSN.

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