Promax Applications Group Launches in Europe

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Australian-based Promax Applications Group Pty Ltd today announced a distribution partnership that will bring their promotional planning and trade spend management solutions to Europe. Don Nicol, Promax Applications Groups Managing Director, announced the company has entered into an agreement with Demand Solutions (Europe), Ltd to promote, sell, implement and support Promax in the European markets.

Promax is a market-leading system with a 20-year track record in the very tough Australian and New Zealand consumer goods markets. Promax users gain advantage in the more efficient use of funds and a faster deduction and settlement cycle. These companies understand that improving the coordination and synchronization of promotions will lead not only to visibility into promotional effectiveness and greater customer profitability but also to better demand planning, less inventory and a higher profit margin.

Promax applications, which are particularly suited to fast-moving consumer goods, have been adopted by many tier-one international organisations including Nestl, Masterfoods, Heinz, Tetley Tea and Allied Domecq. Promax provides companies with tighter management of trade funds and better visibility into promotional effectiveness and customer profitability.

"This agreement provides the launch pad for Promax in the European market with a world-class solution delivery and sales partner. The experience and infrastructure of Demand Solutions means we will deliver local support and services in these markets for Promax in a very effective and efficient timeframe," said Nicol.

Malcolm Stork, Managing Director, Demand Solutions Europe, said, "the partnership with Promax compliments our existing suite of Demand Planning software and services."

"Consumer goods companies are under increasing pressure with their promotional programs costing in excess of 25 percent of gross sales annually" said Stork. "Promax will provide the systems and procedures to manage all aspects of their promotional spend from account plans through settlement and deduction.

"We have known and worked with Promax informally for many years and have beenimpressed with the number of blue chip companies using Promax effectively in Australia and New Zealand," Stork added.

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