Nisa-Todays continues successful recruitment drive with new member communication and order capture system from Enabler

Nisa-Todays, the UKs leading distribution and services organisation for independent retailers and wholesalers, is already seeing bottom-line benefits following the adoption of a new system developed and implemented with its partner, international IT and business services company, Enabler.

The new Order Capture System has important benefits for both members and Nisa-Todays : All members existing and new, can sign-up more easily and cheaply than they can with other Symbol groups and benefit from a more enhanced, efficient service, resulting in better prices and service to their customers, said Nisa-Todays IT director, Wayne Swallow.

Nisa-Todays commissioned a new solution for member communication and order capture in order to further enhance its services for existing and potential members. The new system provides web-based ordering for members, immediate access to product substitutions, integration with stores POS systems, on-line pre-sell ordering, tele-marketing and promotion management.

With over 60 members now using the new system, and an aggressive roll-out strategy, Nisa-Todays has already identified that the system should drive a 1% increase in service levels to member stores; this equates to an annual sales increase of 7.5m across the group. Once the system roll out achieves a critical mass, the membership should also drive cost savings equivalent to at least 1 million per year.

The introduction of the new system is part of Nisa-Todays strategy to further enhance existing member efficiencies and continue attracting new members to its fast-growing organisation.

The back bone of Nisa-Todays success has been our passion to drive real value for our members. We are now even better positioned to serve our existing, loyal members and to add new members into our community, driving even more economies of scale, said Neil Turton, Nisa-Todays, Group Commercial managing director.

Mike Davies, managing director of Enabler UK, said, We are delighted to work with Nisa-Todays and can see that OCS is an important element of Nisa-Todays operations. IGD is saying that the Symbol groups are driving the growth in the ultra-competitive convenience-store sector and that the c-store market outperformed the total grocery market last year, accounting for 20 per cent of entire food retail sales in the UK. In order to compete with the growing encroachment of the multiple supermarket chains, the Symbol groups are recruiting members at an accelerated rate and independent retailers are in turn voting to join up. *

The OCS project is part of a general strategy at Nisa-Todays to use IT more strategically to maximise its member services, further develop efficiency in its supply chain and assist its members in competing successfully against the multiples. In addition to OCS, Enabler has also been working with Nisa-Todays on the implementation of the Retek Merchandising System and a new data-warehouse; it also works closely with Nisa through the provision of application, support and maintenance.

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