CTL Director Publishing Next Must-Read for Supply Chain Professionals

Director of the MIT Center for Transportation and Logistics Yossi Sheffi is preparing to release his latest book The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage and its already being called a must-read by major players in the supply chain and logistics arena.

In The Resilient Enterprise, Sheffi argues that a companys survival and prosperity depend more on what it does before an unpredictable event occurs than on the actions it takes as the event unfolds. Sheffi explores high-impact/lowprobability disruptions, focusing not only on security but on corporate resiliencethe ability to bounce back from such disruptionsand how resilience investments can be turned into competitive advantage.

The book is already garnering praise from around the industry. Yossi Sheffis book makes it vividly clear that the winners on the competitive playing field will be those companies who effectively manage their supply chains, particularly in the face

of adversity. This is a boardroom issue, and a must-read, said Michael L. Eskew, Chairman & CEO, UPS.

Vice President of Dell Americas Operations Dick Hunter echoes those sentiments. Sheffi clearly links disaster preparedness to an organizations competitive advantage. He shows how flexibility in the supply chain and culture helps businesses cope with and recover from the unimaginable, Hunter said. The Resilient Enterprise is a must-read for anyone who plans to compete and succeed in the global marketplace.

According to Sheffi, The Resilient Enterprise gives companies the tools they need to create flexibilityand resiliencewithin an organization and gain competitive advantage at the same time.

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