The countrywide series of seminars advising small businesses on protecting and maximising their software assets has got off to a flying start, says SAMpartners managing director, Tony Fisher. The seminars are organised by the British Chamber of Commerce, sponsored by Microsoft, with experts speakers from SAMpartners and Ashfords Solicitors, and are being rolled out to a dozen locations nationwide.

'The seminars in London and Nottingham were highly successful,' says Tony Fisher, 'and the latest seminar in Leeds was extremely well attended, which augurs well for our remaining venues.'

'Software is a valuable asset to every company,' says Fisher, 'and making sure you get maximum mileage from your software licenses is one way of making that asset work for you. Equally, it's important to ensure that your company complies with copyright regulations. SAMpartners can advise on these and many other aspects of managing your software assets effectively.'

Over the next four months, seminars will be held at other key UK locations:

Glasgow 1 September

Birmingham 20 September

Norwich 22 September

North East 4 October

Sheffield 21 October

Aberdeen 15 November

Edinburgh 16 November

Manchester 30 November

The seminars are designed to help small businesses minimise any risks to their business by better protecting their investment in technology.

For example, businesses that rely on their web site or email for communication with their customers may unwittingly be the victim of phishing or impersonation. Expert speakers will help businesses understand where they may be exposed and help them understand what processes they need to put in place to protect themselves and their customers.

Says David Frost, director general of the British Chambers of Commerce, 'Technology is an integral part of almost every small business, which relies on it for sales, marketing and financial management. Whilst an invaluable asset, unless it's used in the right way and with effective protection in place, it could also expose your business to risk.'

Vaughan Smith, software asset manager at Microsoft, says, 'I urge every small business to attend one of these seminars. Microsoft wants to help small businesses address these issues and ensure that there are places they can go for information and advice. These seminars will enable small businesses to look at how they can use technology cost efficiently at the same time as learning, understanding and minimising any potential risk.'

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