11 to 13 October 2005 -- "Exchanging Knowledge while Coping With Supply Chain Risks" at the Supply-Chain European Conference 2005 in Vienna, Austria

The Supply-Chain Council-Europe (SCC-E) will hold its 2005 Supply Chain European Conference in Vienna, Austria, at the Vienna Hilton on 11-13 October. Themed "Exchanging Knowledge: Coping With Supply Chain Risks" the event continues the knowledge-based theme of the organizations Supply-Chain Management Conference "Accelerating Knowledge" held last September in Prague. Main event of the conference will be the presentation of the new 7.0 release of the Supply-Chain Operations Reference [SCOR] model. The focus of discussion throughout the conference will be the treatment of supply chain risks with perspectives from a range of industries and situations, as will other management topics.

An evening welcome reception hosted by one of the platinum sponsors will open the two-day event. General sessions as well as concurrent interactive sessions with limited attendance have been added to give attendees more of the treasured opportunity to share experiences and discussion with fellow attendees. A keynote presentation on how to create value using SCOR; will open the event on 12 October and will be delivered by T. H. Dallenga - Project Manager Supply Chain at Heineken. Mr. Dallenga will share his experiences in the areas of Supply Chain Management and Value Chain Management, and how SCOR has helped Heineken create value.

In a second keynote, Dieter Heinke - Corporate Process Executive SCM, Corporate Information Office at Siemens - will examine the nature of the risks associated to increasingly complex lean designs and global supply chains. Mr. Heinke will provide the strategies for addressing them, stressing the concept that supply chain decisions are no longer made on the sole basis of pure cost and revenue determinants.

Concurrent breakout sessions will be repeated throughout the afternoon so attendees are able to participate in the topics of interest. Sessions chaired by members of the SCC- E Leadership Team will centre on the key supply chain management processes of Plan, Source, and Deliver. Supply chain risks can have a lot of sources, e.g. market volatility, supplier failures, and uncertain demand. Case studies of major corporations will involve participants in the practical application of the SCOR-model.

The day will be wrapped-up by two general session presentations by Prof. Yossi Sheffi - Professor of Engineering Systems, MIT; Director, MIT Center for Transportation & Logistics and Wim Vaessen - Partner, Deloitte Consulting GmbH. Prof. Sheffi will entertain the audience with dozens of case studies that prove how supply chain principles can let companies be more secure and resilient and at the same time create a competitive advantage. The way leading companies are optimising their global value chain to minimise the cost of doing business, grow revenue and profits, and manage risk will be Mr. Vaessens prolusion.

Thursdays program begins with a panel discussion among top European analysts - Simon Bragg, European Research Director, ARC Advisory Group; Anita Liess, Program Manager - Supply Chain Research, IDC - European Software Group; Euan Davis, Senior Analyst Business and IT Services, Yankee Group; Guy Dunkerley, AMR Research (invited); Enrico Camerinelli, SCC European Director and Chief Analyst.

Starting in the plenary room, the panelists will discuss the theme: Coping with Supply Chain Risks in relation to the five processes of the SCOR model: PLAN, SOURCE, MAKE, DELIVER, RETURN. Each Analyst will then facilitate separate Discussion Groups focused on one element of the model. A final plenary session will provide a wrap-up overview of the Groups work.

To follow, Christopher Cline - Senior Business Process Consultant, Hewlett Packard will examine the DCOR model, how this new Model can extend SCOR into product development and how it is implemented at HP. The day will close with Prof. Dr. Paul Schnsleben - Professor, Swiss Federal Institute of Technology (ETH) Zrich who will answer the provocative question of why the Bullwhip effect seems to be stronger when playing the Beer Game with professionals rather than with students.

The SCOR-model was developed to describe the business activities associated with all phases of satisfying a customers demand. The Model itself contains several sections and is organized around the five primary management processes of Plan, Source, Make, Deliver, and Return. By describing supply chains using these process building blocks, the Model can be used to describe supply chains that are very simple or very complex using a common set of definitions. As a result, disparate industries can be linked to describe the depth and breadth of virtually any supply chain. The Model has been able to successfully describe and provide a basis for supply chain improvement for global projects as well as site-specific projects.

To view the event program, or to register online, please visit http://www.supply-chain.org/

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