AMR Research offer senior professionals personalised guide to supply chain event

With so many exhibitors to see and seminars to attend at next month's Softworld Supply Chain event (16 - 17 March 2005, The Pavilion, NEC, Birmingham), AMR Research and Softworld are offering visitors the chance to take part in exclusive 'Supply Chain Solutions Trails'.

Based on frank discussion around business objectives, AMR Research will provide visitors with a personalised guide and schedule for their time at Softworld. This will ensure that visitors meet with senior personnel from relevant software and technology vendors, at a time to suit their diary.

Softworld Supply Chain is Europe's leading software and solutions event for supply chain professionals, and features an exhibition of around 60 leading exhibitors. Key names include: Microsoft, Oracle, Manhattan Associates, RedPrairie, Sage (UK) Ltd, CILT and Epicor. In addition, a free educational programme will run throughout the event focusing on key industry issues. AMR Research will also host two sessions: 'How to gain tangible benefits from your logistics provider relationship' and 'Harnessing the demand signal to improve supply chain planning', as well as taking part in an RFID panel debate.

"Time is precious for senior supply chain professionals and visiting a trade show needs to be both productive and time-efficient" comments Nigel Montgomery, Director, European Research, AMR Research. "The Supply Chain Solution Trails idea is born out of the need for visitors to achieve this in one go. It is essential that visitors meet with the relevant people, attend the relevant seminars, and ultimately achieve what they came to do. As independent researchers of supply chain technologies and best practices with a long-term involvement in the Softworld event over several years, AMR Research is well placed to provide in-depth advice and knowledge on all aspects of the event and the market it serves."

To take part in a Supply Chain Solution Trail, visitors should register via the website at For more information on AMR Research please visit:


Notes to Editor

1. About AMR Research

AMR Research provides world class research and actionable advice for executives tasked with delivering enhanced business process performance and cost savings with the aid of technology. 5,000 leaders in the Global 1000 put their trust in AMR Research's integrity, depth of industry expertise, and passion for customer service to support their most critical business initiatives, including supply chain transformation, new product introduction, customer profitability, compliance and governance, and IT benefit realization. More information is available at

2. VNU Exhibitions Europe (formerly Imark Communications) is a B2B information provider specialising in producing highly focused trade exhibitions for the information technology, telecommunications and information industries.

VNU Exhibitions Europe also comprises Dutch and Italian operations (formed of the companies previously known as Jaarbeurs Exhibitions & Media and BIAS Group).

VNU Exhibitions events in the UK are divided into four distinct categories:

Softworld: software events focused upon specific business communities, including accounting & finance, HR & payroll, supply chain and IT.

Project management: events for professionals seeking to optimise their business performance through effective use of project & programme management.

IT & telecoms: events focusing on the comms channel, computer hardware, mobile telephony and retail computing and technology.

Information: the market-leading Online Information and Content Management Europe exhibition plus a virtual event Online Information Online. The Library & Information Show & MUREX have also recently joined this portfolio.

For more information, please visit:

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