7ELEVEN, INC. SELECTS KHIMETRICS CUSTOMER DEMAND SOLUTIONS TO OPTIMIZE PRICES, PROMOTIONS AND FORECAST DEMAND

7-Eleven, Inc. (NYSE:SE), the largest chain in the convenience retailing industry, has selected Khimetrics Customer Demand Solution Suite following an extensive evaluation and forecast-accuracy testing.

7-Eleven has signed an enterprise license agreement to implement the Khimetrics solution. Khimetrics solution allows 7-Eleven to model customer needs, analyze market-basket data, optimize price and promotions, and construct more precise demand forecasts.

David Podeschi, senior vice president merchandising for 7-Eleven, said customer demand solutions are well-suited to our business because we can more accurately assess the dynamics of the convenience store industry, support price strategy development and forecast consumer response.

Competitive pressures pervasive in the C-Store industry plus the need to exercise ongoing merchandising creativity elevate the importance of pricing, said David Hawkings, MD of Khimetrics in the UK. 7-Eleven has reported eight consecutive years of same-store sales growth, and we are committed to perpetuating and building on that success with our solution.

Khimetrics has established itself as a global leader in customer-demand solutions across grocery, mass merchandise, drug, specialty and now convenience store retail segments, supporting any retail strategy ranging from Hi-Lo to EDLP. Khimetrics Customer Demand Solution Suite helps retailers create sustainable competitive advantage without sacrificing profitability and has consistently proven to generate a positive return on investment in less than 12 months.