ACR Logistics and Mobiltron have today announced a partnership to provide an innovative and groundbreaking extended Supply Chain Service for the Wireless markets of Europe, Middle East and Africa.

This new service will now provide a 'one stop shop' for a complete supply chain service from manufacturing source to end customer delivery. It will reduce costs by providing speed to market and by limiting exposure to inventory excesses, delivering a 'demand driven' supply chain and avoiding capital being tied up in surplus stock. Local support will also be provided in each country to deliver aftermarket services such as warranty repairs, returns etc.

Leveraging ACR Logistics' strengths in Logistics, Repair and Added Value Services and Mobiltron Europe's expertise in 'On Demand Customisation' the partnership will provide its customers with a complete and comprehensive supply chain service encompassing:

Market and Presales Development
Demand Management
Procurement and Materials Management
Product Customisation
Fulfilment and Distribution
After Sales Service
Return Management and Repair

The increasing sophistication of handsets and the added complexities of fragmented supply chains, as a result of the shift in production to Asia, have had the effect of increasing costs to existing manufacturers, operators and retailers through inaccurate demand forecasting, excess and obsolete inventory holdings and inefficient and costly supply chains.

This new 'On Demand Customisation' service will provide the ability to deliver handsets that reflect actual market demand with the added benefit of having products available within 72 hours of order, thus greatly reducing costs and enhancing customer service. An after sales service encompassing call centres and repair capabilities will ensure that the end user will have 24 hour support to meet the ever increasing expectation of a first class customer service solution.

Commenting on the partnership, Xavier Urbain, Chief Executive Officer at ACR Logistics says: "We believe that the service we will provide to our customers will significantly increase their market share and reduce costs. In conjunction with Mobiltron Europe we have a unique offering which encompasses the strengths of both companies, both of whom have excellent product offerings."

Tony White, Chief Executive Officer at Mobiltron Europe adds: "We are very excited about this partnership. We believe that ACR Logistics are at the forefront of providing creative solutions to the industry and we feel that synergies provided by the partnership will greatly enhance our customers' business."

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