Epicor Extends E-mail Marketing with Electronic Survey Solution

Epicor Software Corporation (NASDAQ: EPIC), a leading provider of integrated enterprise software solutions for the midmarket, today announced the launch of Epicor eMarketing 3.0, the latest release of its powerful application for delivering effective e-mail marketing campaigns, and its new online survey product, Epicor Advanced Surveys 3.0, designed to improve customer response rates and further automate the campaign process.

In this latest release, Epicor eMarketing adds support for opt-in e-mail campaigns, as well as enhancements to core functionality including Brand Director, Response Reporter, Loyalty Manager and Campaign Builder. Epicor Advanced Surveys delivers modules that support e-mail and Web-based surveys. Epicor eMarketing, named Product of the Year in 2003 by Customer Interaction Solutions magazine, can be used as a standalone module or as part of the Epicor Enterprise end-to-end suite of proven industry-specific solutions.

Epicor eMarketing is already used extensively by midmarket enterprises around the globe including Team Health, a U.S.-based family of healthcare service companies that strengthens hospitals, supports physicians and improves healthcare, as well as photographic specialist Konica Minolta, and Hartwell PLC, one of the United Kingdom's largest and most successful car retailers.

According to Richard Burn, Hartwells marketing and data manager, The process of creating e-mail shots has been greatly improved by Epicor eMarketing. We are able to create campaigns in a matter of hours where before it could have taken days. Hartwell PLC deployed Epicor eMarketing in response to strategic goals to improve the preparation and distribution of e-mail campaigns, which were previously technically complex, time consuming and difficult to track feedback from users.

The campaigns weve run over the first three months since implementing Epicor eMarketing has generated over $175,000 in sales that would have been unlikely to have walked into a showroom especially on some quite unusual items. Additionally, tracking statistics show that the average Hartwell campaign yields 31% readership by recipients with only a 0.4% opt-out, Burn added.

We are pleased to announce the latest version of Epicor eMarketing and the Advanced Survey tools at a time when Web and e-mail based campaigns are rapidly growing in popularity, said Greg Horton, director of product marketing for Epicors CRM practice. Both Epicor eMarketing and Epicor Advanced Surveys are complete solutions built on the Microsoft .NET framework that provide strong connectivity via XML and OBDC to allow customers to quickly deploy a marketing project that can be either standalone or work in concert with existing CRM solutions.