SoftBrands, a global leader in enterprise software for businesses in the manufacturing and hospitality sectors, has announced the successful implementation at Datamax Corporation of the ERP company's Demand Stream software for automating lean manufacturing processes.

With a representative sales office, label converting and preprinting facility at Harlow in Essex, Datamax specialises in the design, manufacture, and marketing of products for bar code and radio frequency identification (RFID) labeling including thermal demand printers, label, ticket and tag materials, and thermal transfer ribbons. The company's headquarters is in Orlando, Florida, USA and it has other representative sales offices in Singapore and China, as well as another label converting and preprinting facility in Illinois, USA.

"We needed a software system that would help us reduce inventory costs and buyer activities. We went live with the Demand Stream system in August of this year and have already realised the benefits of reduced inventory costs and buyer activities. Demand Stream has streamlined our supply chain connectivity to our suppliers through the Demand Stream supplier portal, which is a dramatic improvement over our old methods of fax machines," said Rich Newman, manager for distribution and business automation, Datamax.

For SoftBrands, Doug McGregor, general manager of the Demand Stream division, said: "This is an exciting implementation and one where we demonstrated our lean enterprise automation leadership in the high-tech industry. Demand Stream is managing a faster supply chain - signaling Datamax's vendors immediately via email, and the supplier portal. Datamax is experiencing a reduction in transaction time and other non-value added tasks. Demand Stream illustrates the growing use of proper technology to enable, sustain and enhance the benefits of lean manufacturing in today's demand-driven global economy."

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