Direct store delivery initiative will enhance sales, logistics, service and mobile applications.

SAP AG and Coca-Cola Enterprises are joining forces for a strategic development initiative that will result in a new generation of solutions to improve direct store delivery, fullservice vending and equipment service for the beverage and other consumer products industries. The new developments will include mobile solutions that will enhance and support these lines of business. The software will make best use of the integrated solutions in the mySAP Business Suite to aid the interaction between field sales, inside sales and logistics functions, and reduce associated costs and enhance customer service. The initiative combines the expertise of  Coca-Cola Enterprises in beverage market development and execution with the software development capabilities of SAP to produce a next-generation software solution supporting the direct store delivery process from order to cash and settlement.

SAP will broaden its current direct store distribution solution through this joint development initiative with Coca-Cola Enterprises. The initiative will leverage the best-in-class processes of Coca-Cola Enterprises, gained from decades of managing direct store delivery services, to further develop the capabilities of the mySAP Business Suite. SAP will market the new capabilities and functionality, increasing its support of global companies with diverse product lines to help them improve execution of merchandising, and improve pricing and promotion, grow market share, increase customer satisfaction and reduce logistics costs. The development initiative seeks to create the most comprehensive and advanced distribution models in the beverageand other  consumer products industries.

In an environment where increasing consumer and customer satisfaction is key for any company to survive and grow, consumer products companies must be able to meet demand and service requirements on time, according to expectations and aseffectively as possible, said Lo Apotheker, executive board  member, SAP AG. As an industry leader, Coca-Cola Enterprises represents a partner with business xpertise, enabling SAP to further develop its solutions for mobile business and industry-specific capabilities for the entire beverage industry as well as other companies who utilize the DSD process such as the food industry. SAP and Coca-Cola Enterprises will focus on the seamless integration of mobile and backend activities, leveraging the SAP NetWeaver open integration and application platform to enable SAP Mobile Infrastructure. The new capabilities will allow Coca-Cola Enterprises to significantly enhance the support it provides to its associates in the marketplace and ultimately directly to its customers as they engage with consumers.

This initiative will help us to better utilize the information gleaned from our daily operations to enhance customer service, improve execution efficiency and grow our business, said Pat Mannelly, senior VP and chief financial officer, Coca-Cola Enterprises. SAP offers us more than 30 years of industry expertise, broad global business support, financial strength and the significant return we are already seeing from our use of mySAP Business Suite solutions. The relationship between Coca-Cola Enterprises and SAP is long term and encompasses deployment of mySAP Business Suite solutions, including mySAP Customer Relationship Management (mySAP CRM), mySAP Supply Chain Management (mySAP SCM), SAP solutions for mobile business and mySAP ERP. Coca-Cola Enterprises selected SAP for this relationship following an extensive evaluation process.

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