TXT e-solutions, European leader in software solutions for the extended value chain, has confirmed its presence in the retail market with the launch of INTELLIGENT RETAIL. The new suite solves problems of complex planning and management of short life cycle products, as well as real time management of sales data for analysis, planning and new assortments for stores.

It combines the experience of TXT in the Retail market with RFID and new real time technologies and is integrated in TXT-SC&CM for Retail.

Companies in FMCG, video, media and fashion can benefit from Intelligent Retail, as well as those involved in the launch of new products or in specialty management.

Intelligent Retail is directed at companies that see planning issues as the springboard for improved efficiency, and at any organization that requires robust analysis and reaction capabilities. These needs are typically related to companies dealing with management of products with short life cycles and frequent range renewal.

Integration of the TXT supply chain solution and RFID technology makes innovative information available, allowing companies to achieve a high level of reliability and quality, real time sales information, exact stock data - place and quantity - intention to buy, distribution of sales within the store, micro-distribution of sales in time and effective promotions.

By moving the sales strategy away from the traditional push approach, to a consumer-driven pull approach, the solution enables optimisation of assortment and replenishment throughout the season.

Stefano Lena, European Supply Chain Sales Director, says The benefits attained by our customers can be summarised as follows: better service level, low stock levels, greater accuracy in forecasting and order management. All of which result in improved control of margins, a critical factor for the majority of companies in retail markets.

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