New Journey Marketing becomes the latest organisation to join the Cloud Industry Forum

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The Cloud Industry Forum (CIF) has announced that cloud computing marketing specialist New Journey Marketing has become the latest organisation to join its growing roster of members.

Established in 2011, New Journey Marketing works with a broad range of companies to optimise their marketing efforts, delivering carefully tailored solutions and services that are entirely focused on marketing team success. New Journey Marketing's experience in helping technology vendors and resellers make their transition to selling cloud services puts them in a strong position to help CIF's members to hone their cloud marketing strategies.

The addition of New Journey Marketing to CIF's membership roster follows research by the industry body which found that while the vast majority of channel organisations recognise the value and importance of cloud services for their businesses, four in five (80 per cent) found the marketing of these services a challenge. New Journey Marketing will work closely with CIF and its members to close this skills gap.

Nick McGrath, New Journey Marketing's Managing Director, commented: "To team up with CIF was an opportunity that could not be missed. When it comes to understanding cloud trends, the CIF is the best in the business, and given our experience in cloud computing, the choice to join CIF was an easy one. In today's 'cloud first' world, helping partners to survive and thrive is vital for the success of the whole cloud computing supply chain. As a member of the CIF, we will have further resources to assist and provide insight to integrate marketing campaigns targeting enterprise, SMBs and consumers."

Alex Hilton, CEO of CIF, explained: "Cloud services represent a significant departure from more traditional IT delivery models and it is clear that the channel is, in particular, struggling with taking its cloud services to market. That is one of the reasons why we are delighted that New Journey Marketing has joined our ranks. Their cloud marketing expertise will be invaluable for our members in the channel and for our community of vendors looking to perfect their partner programmes."

CIF is a not-for-profit organisation that aims to improve standards and education in the cloud industry. It provides transparency through certification to a Code of Practice to endorse credible providers of cloud services and, through its Professional CIF Membership scheme, assists end users in determining the core information necessary to enable them to adopt such services with confidence.

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