Brother UK has invested £250,000 in a new events and product showcase space at its headquarters in Greater Manchester as part of a new transformation initiative.
The information, communications and technology business has opened a Solutions Showroom, a newly-renovated space that will be used for customer and VIP meetings as well as for product demonstrations and company events.
Brother UK's latest products and services will be showcased, including the firm's Managed Print Services (MPS), labelling and mobile print solutions, with visitors able to get hands-on experience.
The showroom, which also features a new boardroom and break-out areas, is also being made available as a northern meeting base for customers based elsewhere in the UK.
The investment is part of Brother UK's Transform 2018 strategy, a global initiative to help grow revenues by moving towards contractual solutions and services.
Louise Marshall, infrastructure and shared services director at Brother UK, said: "The new Solutions Showroom is our latest initiative in creating an inspiring environment for our employees, partners and customers.
"The revamping and reshaping of our workspaces in recent years has been a key part of the work we have done to transform and enhance our employer brand and attract and retain top talent.
"The size of this latest investment is a further demonstration of our commitment to continuing to evolve the way we operate by moving towards tailored solutions and services as part of Transform 2018."
The strategy also involves Brother UK developing its approach to employee development and talent management, and changing its operations with the aim of increasing revenue per head.
Brother UK is based in Audenshaw, Tameside, where it employs 200 people.