Spanish fashion brand Desigual adopts Centric Software

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Desigual, the international fashion brand has chosen Centric Software, the product lifecycle management (PLM) solution for fashion, retail, luxury, outdoor, footwear and consumer goods companies to optimise its product lifecycle management.

With Centric PLM, Desigual teams will be able to quickly incorporate new product designs and modifications to fashion collections inspired by market feedback. Desigual's goal is to be as close to their customers as possible by increasing collaboration and being more agile throughout their entire product development process, from planning to collection.

Desigual also wishes to have greater product traceability, visibility and flexibility and will use Centric PLM to improve order accuracy by reducing errors and data entry duplicates. They will also be able to reduce time spent on looking for information in archives and documents. By optimising their product lifecycle management activities, Desigual teams will be able to focus on creative and development tasks as well as collaboration between in house departments and their suppliers.

"Consumer satisfaction is our ultimate goal. By implementing Centric PLM, we are pushing one step further our customer oriented business model. Adding flexibility to our product lifecycle will allow us to more quickly adjust our products to consumer demands," underlines Desigual.

"We are delighted to be working with Desigual to support their digital transformation," says Chris Groves, CEO and President of Centric Software. "Desigual's pioneering approach to incorporating market feedback in their designs is an exciting element of the PLM project, and we are looking forward to being part of it."

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