Delhaize reinforce their product innovation capabilities with the Trace One Platform

Trace One, provider of private label management software, has signed a 4-year contract with Delhaize, extending the scope of their relationship.

In addition to the Trace One Packaging solution, deployed in 2011, Delhaize has chosen Trace One's Product Specification solution to speed up its product development process. With its 50% share in private brands, Delhaize needed a scalable, collaborative, robust and regulatory compliant platform to deliver quality products to its customers.

"Our aim for Delhaize Belgium is to drive innovation in our products, offer the best quality at the right price and improve performance by introducing new technologies in our private label development." said Tim Lammens Vice President Quality, Food Safety & Sustainability at Delhaize Belgium.

"Together, we make good food enjoyable for all, every day. We will continue to collaborate with our private label suppliers to build a portfolio of safe, tasty, healthy and sustainable products that exceeds our competition and positions us as the clear leader in our Belgian and Luxemburg markets. Trace One gives us the tools we need to do this via a seamless, end-to-end process. As well as driving increased productivity and effectiveness it will ultimately enable us to meet our ambitious innovation, product quality and customer safety goals"

"We are delighted to see Trace One solutions enabling Delhaize Belgium in their private label strategy as a responsible and innovative retailer. By extending our relationship Delhaize has positioned Trace One as part of their future and we are excited to continue our excellent partnership." said Matthieu Cévaër, VP Continental Europe at Trace One.