Manufacturing Pulse Report 2016

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A survey of 6,000 European consumers on their direct purchasing behaviour with manufacturers.

Omni-channel isn't just a revolution for retailers. Consumers and manufacturers are now developing a direct purchasing relationship. For manufacturers this means added complexity as well as opportunity.

The survey reveals that over 40% of consumers prefer purchasing directly, but the evidence is that manufacturers are still just dipping their toes in the water of direct selling.

However, the survey suggests that today it is a weak preference and that there are opportunities for improvement

Topics covered in this report:

  • Manufacturers are merely scratching the surface of the direct selling market opportunity
  • The omni-channel consumer - new game, new rules for manufacturers
  • After price, choice and availability feature highly on shoppers' wish list
  • As the direct channel grows so do shoppers' expectations
  • Personalisation is an opportunity for manufacturers

Find out:

· The implications of the digital consumer on the supply chain
· The opportunity for personalisation
· The reasons for consumers shopping direct

Download this fascinating report HERE

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