Co-op retailer Radstock appoints Celtech to deliver next generation retail solution

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Celtech, the Dublin-based retail technology company has announced its latest retail customer to adopt its true real-time retail management enterprise solution, ab-initio. Radstock is a growing independent co-operative society with retail stores based across South-West England, whose activities cover convenience retail, fashion, electrical, travel, and cafés.

As a progressive co-operative society, Radstock wanted to simplify its retail systems landscape and enable unique customers experiences for their loyal and local customer base. Adopting the cloud-based solution from Celtech will ensure that Radstock immediately benefits from improved data and information accuracy and the opportunity to streamline their processes.

Key to achieving this is having a singular and true real-time view of the entire business across sales, stock and cash. This enables management to see and react to challenges and opportunities, instantly. It is also a key enabler for Radstock's seamless omni-channel strategy by providing initiatives such as true-real time click & collect capabilities. Celtech's ab-initio will also unleash new marketing opportunities around sophisticated targeting of promotions and personalisation capabilities, including loyalty programmes, smart-couponing and e-receipts.

Through collaboration with Celtech's team of expert retail consultants and technologists, Radstock plan to take a giant leap forward in terms of positioning the business for future growth. Celtech's CEO Darragh Fanning stated: "We are delighted to partner with such a progressive and customer focused convenience retailer whose ambitions will truly exploit the opportunity that ab-initio brings."

Radstock CEO Mr Don Morris stated "As with many retailers, we were operating multiple retail systems, platforms and technologies. We needed to bring in a proven retail management solution which would simplify this, and provide us with a singular view of our business. As our customers are the very heart of our business, we are also excited about bringing them the very latest in truly personalised promotions, couponing and loyalty offers."

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