Centric Software has announced that part of the Mulliez Family Association, childrenswear brand Tape à l'Œil, has chosen Centric 8 Product Lifecycle Management (PLM) solution to support strategic objectives and reinforce brand integrity.
Based in Wasquehal in northern France, Tape à l'Œil (TAO) adapts trendy adult fashions for children - from birth to age 14. TAO sells 25 million items annually from a global retail network of 300 stores with products designed and developed internally. TAO will deploy Centric across its international team of designers, product managers, buyers and pattern makers.
With their customers in mind, TAO initiated its PLM project as a way to improve operations and become even more customer focused by shortening time to market.
"Traditionally, it would take us between 4 to 5 months between the first sample to final product delivery," Olivier Paul, Group Buying Director, explains. "But with Centric, we expect to reduce cycle times by 25%, giving our designers and product managers the opportunity to better anticipate trends and adapt our offer."
To achieve this, TAO will use Centric 8 PLM to improve the way technical specifications are communicated to supply chain partners. The company also aims to use Centric's innovative technologies – particularly its integrated mobile applications – to support the relocation of key activities like quality assurance closer to suppliers' production sites, reducing the average number of samples per style from 3 to 1 and mitigating the environmental impact of international logistics.
Paul also highlights the importance of Centric's position as "the number one PLM specialist for fashion" and its intuitive Agile Deployment approach as being instrumental in TAO's choice of PLM partner.
Supporting Paul's enthusiasm, Centric Software CEO Chris Groves says, "We are excited to work with another member of the Mulliez Group – particularly one with such a strong customer community. TAO is committed to capturing the essence of youth in its products and the Centric team is dedicated to providing the proven processes and technologies that will help drive that optimistic spirit."