Digital commerce, mobile touchpoints, omni-channel fulfilment and soaring consumer expectations have transformed the mission and role of stores and their associates. Today's store employees are no longer simply stationed behind the cash desk.
They are everywhere in the store, representing a new breed of "enterprise sales associate" - part sales person, part customer service agent and part fulfilment specialist – each requiring specific applications that enable them to deliver the best service experience possible.
At World Retail Congress 2015 (8th -10th September at the Cavalieri Hotel in Rome), Supply Chain Commerce Solutions provider Manhattan Associates, Inc., will share key insights into how progressive retailers and fashion brands are re-defining the role of the store associate and equipping stores with technology that delivers a consistent customer experience across channels.
Henri Seroux, senior vice president EMEA, Manhattan Associates, will participate in a panel debate entitled, "The connected store – challenge or opportunity", taking place 14.00 to 14.55 on Wednesday 9th September, within Stream C of the conference programme. The central theme of the debate is about the changing role of the store and how the modern sales associate is expected to operate as an omni-channel service agent, know the customer's online and offline history, fulfil online orders, facilitate cross-channel returns and exchanges and expedite the payment and check-out process.
Alongside Seroux will be Amaury Demode, Omni-channel Director at Lacoste Group, Terry Duddy, former Group CEO at Home Retail Group and Mario Maiocchi, CEO at Mondadori Retail. Conference delegates attending the session can expect to hear about the challenges retailers are wrestling with to make the store better connected and learn how to enable the new store associate to serve in a multi-functional capacity while delivering an exceptional in-store experience.
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