For the second consecutive year, Veeva Systems has been named a Leader by Nucleus Research in its 2014 Technology Value Matrix for customer relationship management (CRM). Veeva is the only industry cloud player – and the only company serving life sciences – in the Leader quadrant, which represents the top tier of CRM providers.
Nucleus Research considers candidates' track record of innovation in system functionality and usability, particularly in the areas of sales, marketing, and customer service. The 2014 release of Veeva Commercial Cloud, which brings together the data, content, and interactions needed for life sciences companies to deliver a fully coordinated and compliant customer experience, helped push Veeva over the top as a premier cloud provider. Nucleus Research expects the company to further strengthen its position in the leadership matrix as it expands Veeva Commercial Cloud with new offerings.
"As a trusted partner to the global life sciences industry, we constantly strive to innovate and deliver cloud-based solutions that enable our customers to achieve their most strategic objectives," said Paul Shawah, vice president of product marketing for Veeva. "We're honored to be named a CRM industry leader for the second year in a row. This further attests to our continued commitment to bring industry cloud solutions that help life sciences organizations get drugs to market faster and maximize sales, while maintaining regulatory compliance."
A set of unified applications built for life sciences, Veeva Commercial Cloud marries Veeva CRM, Veeva Network customer master, and Veeva Vault for regulated content management. With key applications for their most strategic business areas interoperating seamlessly in the cloud, companies can deliver a fully orchestrated, personalized, and compliant customer experience.