TXT and H-umus: Fashion Catalogue on mobile goes global

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TXT e-solutions has announced an exclusive international distribution agreement with H-umus for Nuxie, its mobile Sales Catalogue Management Application. Nuxie provides iPad-based Sales Catalogue capabilities for fashion and retail; it has been successfully deployed at leading companies such as Armani, Diesel, Staff International, Aeffe and Pomellato.

Under the agreement, TXT will market and deploy the Sales Catalogue Management mobile app on a global scale. Fully integrated with the TXTPLM solution for fashion and retail, the Sales Catalogue management app provides the ability to automatically generate and display interactive sales catalogues on iPad devices.

"Paper becomes a thing of the past. Sales Catalogues can be created quicker and more accurately while all information on styles, colours, size options or pricing, is just a tap away," explains Fabio Carraro, Founder & CEO of H-umus. "We are excited about announcing the agreement with TXT; with their domain expertise, product portfolio and international presence we believe they are the best partner to integrate and promote our product."

The Sales Catalogue Management app allows visual catalogues, line sheets and photobooks to be created in a few minutes. The possibility to integrate catwalk videos and multimedia files helps display products in a more interactive and engaging way to customers. Product presentations and order proposals can be easily shared by email right after the customer interaction.

Through the seamless integration with TXTPLM, any entry or modification on the TXT's PLM system is made available to sales personnel on their mobile device, meaning errors are minimised and the sales team is always kept current.

"The accuracy and speed of distribution of the sales catalogue dramatically increases," Carraro adds.

Simone Pozzi, EVP Sales & Marketing at TXT, remarks: "This agreement is quite simply a natural fit for both companies. We share with H-umus a strong specialisation in fashion and retail and we already count a number of common customers where the Sales Catalogue app is used in combination with TXT's end-to-end retail solutions. With this partnership, we make it easier for sales teams to benefit from the wealth of information available in TXT's collection development and planning applications, in an accurate and timely manner."

The Sales Catalogue Management app further extends the existing array of TXT's end-to-end PLM and Planning functionalities available on mobile devices, ranging from trend research and capture, to collection books accessibility, to supporting the buying process and the selling sessions, with the possibility to consult, generate and edit orders 'on the go', whenever, wherever.

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