PDC's RFID wristband system adds to the guest experience at Great Wolf Lodge

PDC, the identification solutions provider, has announced the installation of its Smart Band RFID Wristband System at Great Wolf Lodge New England in Fitchburg, MA for electronic access control and cashless payments. The indoor waterpark is the latest of eight Great Wolf Lodge resorts to introduce PDC's RFID wristband technology to enhance the guest experience.

Designed for the specific needs of waterpark and resort guests, Smart Band replaces traditional forms of identification, payment, and access credentials that are usually carried in a wallet, purse, or pocket. Upon check in, Great Wolf Lodge guests are issued a non-transferable, waterproof PDC Smart Band, with a securely sealed RFID chip inside that verifies guest data when scanned by a reader. Each chip contains a unique ID number so the bands are impossible to duplicate.

Functioning as a convenient "wrist wallet," Smart Band enables Great Wolf Lodge guests to make instant purchases using their RFID wristband. "The cashless transactions take about half the time compared to using credit cards or cash, increasing impulse purchasing. Even the vending machines accept cashless payments, so guests don't have to dig for change, and are more inclined to make some smaller purchases they might normally pass on," said Robin Barber, Vice President of Leisure & Entertainment for PDC.

For hot el room access, Smart Band's contactless interface provides significant advantages over standard magnetic stripe key cards, which can collect dirt and debris that impact performance. As Smart Band is safely fastened around the wrist, it provides a more secure advantage.

"Families at Great Wolf Lodge New England love the convenience the Smart Band provides. The technology allows our guests to leave cash and credit cards in their suite so they have fewer things to carry during their day," shared Rajiv Castellino, Chief Information Officer, Great Wolf Resorts. "The Smart Band allows guests to make dining, arcade and souvenir purchases, easily access their resort suite, and have one less thing to worry about keeping tracking of. They can focus on having fun."

"PDC's Smart Band RFID Wristband System has helped us provide convenience and efficiencies to our guests that truly distinguish our resorts as innovators in the travel and destination ind ustry," Castellino continued.

Smart Band can be completely customised and is offered in a wide variety of colours and material options including plastic, silicone and woven fabric. Smart Band® is available with nontransferable SecurSnap closures, and in re-wearable styles for single-day use or for a season pass program.

In addition to its New England resort, Great Wolf Resorts uses PDC's Smart Band® RFID Wristband System at locations in: Poconos, PA; Niagara Falls, ONT., Mason, OH; Grapevine, TX; Grand Mound, WA; Williamsburg, VA; and Concord, NC.