Intersec has launched a new software to help the telecom industry to turn Big Data into valuable knowledge. Insighted has been designed hand in hand with operators to collect, store and analyze real-time and historical data available to help them understand customers' behaviours, enhance business efficiency and explore new sources of revenues.
Insighted detects relevant patterns related to customers' behavior, automates geo-marketing analysis and generates customised dashboard to improve marketing productivity, network planning and fraud detection on a daily basis. Hundreds of times faster than an open source analytics software, Insighted enables MNOs to pursue data-driven decisions whilst discovering new customer insights to enhance their decision-making process. Insighted is fine-tuned to deliver performance whatever the volume for either 'hot' or 'cold', structured or unstructured, data and can be combined with other Intersec products, allowing innovative business-cases in Customer Value Management and Location Based Services.
Intersec's Chief Technical Officer, Jean Marc Coïc comments: "Insighted was created to complete our range of products. This end-to-end software is based on Big Data processing with an easy-to-use layer of data-visualisation and data mining. Such software represents a disruptive approach on the market for both its telco-specific aspect and its data crunching performance."
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