Simulation event showcases how virtual reality can help manufacturers gain competitive advantage for real

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Manufacturers are invited to step into the world of virtual reality at a high-tech event being hosted by the MTC for the Centre for Advanced Simulation & Modelling (CASIM2) project on 12th June.  The event will showcase how the same cutting edge simulation technology used to create video games and Hollywood blockbusters can be used in industry to model and simulate manufacturing challenges and processes.

Four domed structures specially erected for the event to be held at the Manufacturing Technology Centre at Ansty Park in Coventry, will enable manufacturers to get to grips with how simulation technology can be used increase competitive advantage, operational efficiencies, collaborative working and programme development speeds.

Key highlights of the event will include:

  • Immersive Learning Dome to demonstrate the use of immersive spaces in a learning context
  • Driver Simulator Dome, showcasing how simulation using a motion base and photo realistic graphics can support rapid skills development for machine operation
  • 'Jungle Crisis' Dome to illustrate how the same technology used in interactive computer games is transferable to solve industry problems
  • Showcase of Manufacturing Technology Centre's state of the art CAVE environment
  • 'How JLR is utlising Virtual Reality' - presentation from JLR's Virtual Reality Manager Brian Waterfield
  • Presentations from Holovis, the world leader in sensory experience design, which has developed much of the simulation technology demonstrated at the event.
  • Insight from Hickman & Smith to illustrate how virtual design is being utilised by industry with the architectural sector
  • Signposting to the support available through the ERDF funded CASIM2  project

Ken Young, Technology Director at Coventry's Manufacturing Technology Centre comments: "Virtual Reality is one of the most promising development areas in manufacturing and the technology behind virtual reality has evolved to mean it's now user friendly and accessible for all businesses small or large. 3D technologies enable businesses to quickly explore, design, validate or communicate new products and operational initiatives, which provides businesses with valuable economic benefits"

"In the Midlands we have a number of small and medium-sized businesses which could be eligible for funding to utilize the benefits of virtual reality, this is a realistic and cost-effective way to explore and solve manufacturing challenges. The CASiM2 project is hosting the simulation technology event on this topic to share the benefits with manufacturing businesses."

Delegates at the event will learn how new simulation technologies can be deployed at each part of the value chain to add value to manufacturing processes. They will also learn how to access CASiM2 support and additional funding for simulation technologies, together with the opportunity to tour the Manufacturing Technology Centre's cutting edge workshop.

Companies wishing to register for the free event should register on line at or email their name, company name and telephone number to Sam Clarke at


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