Based on its recent research on the fleet management service market, Frost & Sullivan has presented Masternaut with the 2013 Frost & Sullivan Award for Competitive Strategy Leadership. The company has successfully differentiated itself from its competition through unique offerings, product quality, up-to-date functionality, and the significant cost savings that it imparts to customers.
"Being adaptive and resilient is a key success factor in the fiercely competitive fleet management services industry, and Masternaut has designed its strategies around offering better value to its customers," said Frost & Sullivan Research Analyst Latha Rani. "Masternaut's product offerings help minimize the carbon footprint of fleets, improve safety, and augment efficiency, which ultimately translates to unparalleled customer value."
The company's pulse on market trends and collaboration with customers to understand their needs have gone a long way in enabling it to enhance customer value. It leverages its market experience to constantly innovate and develop truly customizable solutions that meet clients' key needs. The company's best-in-class after sales service and support are also critical in providing unrivalled customer value.
Taking forward its technology development initiatives, the company invested over €20 million to create a technology platform, known as Masternaut Connect. This platform employs the latest advancements in telematics and delivers superior, real-time tracking and communications that improve driver behaviour, fuel efficiency, and reduce carbon dioxide emissions. Through this platform, Masternaut helps its customers optimize employee management and vehicle expenses, while giving them greater visibility into trends and strategic business data.
Masternaut delivers quality end-to-end service, ranging from hardware and software, to communication gateways (for data collection), data hosting (their cloud), server hardware and technology, and QA and Web-delivered software. It also has highly experienced in-house customer service teams that focus on specific sectors.
Customers that have used Masternaut's solutions attest to their quality, as it allows them to achieve significant cost savings of up to 20 percent and increased security in fleet management. Masternaut owns most of the platforms for delivering its product offerings, including secure and private access to its own communications network, control over the entire data management chain, and two data centres for hosting solutions.
"Masternaut currently holds an impressive market share in this highly competitive space," noted Latha Rani. "With over 300,000 vehicles across Europe, the company has achieved an excellent compound annual growth rate of 30 percent from 2009 to 2012."
Masternaut is the biggest fleet management services company in Europe, providing services across 32 countries. As the first telematics company worldwide, and with 16 years of experience in telematics, Masternaut established its brand presence in the market by making the most of its early-mover advantage. With its sterling reputation and impressive reach, Masternaut is in the best possible position to thrive in the market.
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a competitive strategy that results in stronger market share, competitive brand positioning and customer satisfaction.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
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