Leroy Merlin, a major DIY retailer in the French market, has selected Oracle Commerce, to help enhance the customer experience and improve performance by delivering a more relevant, personalized and consistent commerce anywhere offering.
Leroy Merlin is committed to offering high quality products, advice and services for home and lifestyle improvement, and the selection of Oracle Commerce will help transition this expertise from its 124 stores in France to online.
Oracle Commerce will help Leroy Merlin provide a richer commerce experience by guiding and influencing customers with relevant and personalized content to drive online and offline sales, help increase average order value and improve conversion rates.
With Oracle Commerce, Leroy Merlin can leverage interactive content, such as 'how to' guides, showcase products and offer complementary items to support customers in their DIY projects.
Following a market evaluation, Leroy Merlin identified Oracle Commerce as key to improving its commerce anywhere business agility and performance, and the solutions will be integrated with Leroy Merlin's existing ecommerce platform.
"Oracle Commerce will help Leroy Merlin deliver a customer experience that is personalized, relevant and consistent," said Mike Webster, Senior Vice President and General Manager, Oracle Retail. "Oracle Commerce solutions are transforming how businesses approach the commerce anywhere customer experience, providing the ability to evaluate, refine and personalize each customer engagement."