Mashery, provider of API management technology and services, recently acquired by Intel Corporation, has announced the availability of a Commerce API Management SuiteApp, built using the NetSuite SuiteCloud Computing Platform. The SuiteApp enables SuiteCommerce customers to increase the potential of their ecommerce APIs by distributing commerce using Mashery. Mashery API Management capabilities are available today to help SuiteCommere customers scale business across mobile devices and the Internet of Things.
Forrester predicts that by 2016, US cross-channel sales will be $1.660 trillion and that more than half of all retail sales will be either online or web-influenced. Leading Fortune 500 companies use APIs to grow affiliate programmes and reach consumers via mobile and connected devices. With the new Mashery SuiteApp, SuiteCommerce customers can easily create an API platform for partnering and business development by bringing together content from SuiteCommerce with partner functionality such as social ratings, reviews and conversations, social CRM, product data and image syndication, personalised product recommendations, and rich media management. The SuiteApp creates a best-in-class partner experience, and allows customers to manage APIs the way they manage their products.
"In the post-website era, businesses need to be able to provide a rich set of apps that provide customers the right experience on any device, at any moment," said Oren Michels, CEO of Mashery. "Mashery's API Management platform currently helps more than a dozen Fortune 500 retailers connect with customers whenever and wherever they want."
Mashery's API Management platform allows retailers, media, healthcare and other companies to achieve omni-channel success via Web-based APIs for apps, developer initiatives, partners or affiliate networks. Mashery is the only true multitenant SaaS API Management platform offering high availability and global distribution to all its customers. Mashery is also the only API Management platform on the market to achieve PCI-DSS Level 1 Service Provider compliance.
"We use the NetSuite platform for applications ranging from budgeting to eCommerce and supply chain management, and we use Mashery to manage our APIs and developer portals," said Steve Menke, CIO of BodyMedia, a leading developer of wearable body monitors. "Integrating the two can give us new opportunities to streamline business processes related to bringing more partners into our ecosystem to advance our eCommerce initiatives."
"Mashery's multitenant SaaS API Management platform is an ideal complement to our SaaS-based strategy of Commerce as a Service," said Raghu Gnanasekaran, Senior Director, Business Development, NetSuite. "By simply routing APIs through Mashery's SuiteApp, any company can become a mobile commerce company."
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