FICO, the predictive analytics and decision management software company, will deliver its analytic-powered customer engagement services via the new FICO Analytic Cloud, for creating, customising and deploying analytic-driven applications and services. Application developers, FICO clients, and FICO partners will be able to take advantage of these services to rapidly create, execute and manage high-volume campaigns that engage customers in real-time with mass personalisation across channels including brick-and-mortar, social and mobile.
The analytic-powered customer engagement services combine predictive analytics, decision optimisation and Big Data with state-of-the-art interactive customer dialogue management. The services include FICO® Customer Dialogue Manager for deploying targeted marketing campaigns, and FICO Analytic Offer Manager for making highly personalised and timely offers. Within the FICO Analytic Cloud, users can plan, execute and manage targeted campaigns that leverage other cloud services such as the FICO Adeptra Mobile Services Platform and FICO Decision Management Platform and third-party CRM services.
For example, a regional retailer can take customer data it collects via its CRM system and use it to provide a service that matches customers with recommendations based on their preferences and price sensitivities. The retailer can deliver this service through a mobile application that the consumer uses while shopping.
"Customer engagement is a major driver of Big Data analytic adoption today," said Don Peterson, vice president of customer engagement solutions at FICO. "Big Data analytics is being used to acquire new customers, build higher margins, and gain competitive advantage. By delivering our analytic-powered customer engagement services in the FICO Analytic Cloud, we are enabling businesses of all sizes to be more nimble and quickly turn their Big Data into insights, and their insights into highly targeted campaigns that enable them to engage with customers on a massive scale."
The FICO Analytic Cloud will spur Big Data innovation by giving application developers, business users and FICO partners around the world direct access to FICO's best-in-class analytics and decision management tools and technology. Built on open-source technologies and leveraging the latest industry standards, the FICO Analytic Cloud is designed to support data transportability and open modelling best practices. FICO will be rolling out components, including FICO® Customer Dialogue Manager and FICO Analytic Offer Manager, of the FICO Analytic Cloud throughout 2013. The solution will be available at http://www.ficoanalyticcloud.com