Business software and services provider Sage has launched an Application Programming Interface (API) for its flagship suite of online services for small businesses, Sage One. Designed to make it simple and intuitive to integrate with third party applications, the API represents a major milestone in extending the company's developer programme and making Sage One the default online accounts and payroll software for start ups and growing businesses.
The API will empower UK businesses by providing access to a holistic suite of business tools and services. In addition to a more rounded service offering, benefits for the customer will include a more streamlined integration with other third party applications, and more flexibility to mix and match services to suit their specific business.
Nick Goode, Head of Sage One said of the launch: "At the core of financial software is a rich stream of data that can enable customers to unlock their business potential. Our vision is to partner with other innovative providers to build a holistic set of software and services, where regardless of location or device – as long as you have a good internet connection – you have the tools to run your business effectively and efficiently, and Sage One is at the heart of it all. Our aim is simple – it's about making business easy for our customers."
Partners who develop an integrated service offering will benefit from greater exposure to the rapidly growing Sage One customer base, joint marketing propositions and support in growth and expansion into new markets. The partners will also benefit from alignment with the trusted Sage brand – the small business leader in the UK accounts and payroll market.
The API represents just one route for developers to join the 900 strong Sage community of experts who enhance its wide range of business solutions.
Adam McCrory, Director at InternetWare and a Sage One partner explained: "As one of Sage's integration providers in the UK we are now able to offer Sage One customers our Zynk software platform integration with over 35 application connectors including Ebay, Amazon Marketplace, BigCommerce, Easy Webstore and many more. As integration is our business - being a Sage developer is essential to us and having access to the tools and resources the Sage One developer program provides gives our business a real competitive edge."
The API launch has been preceded by the recent announcements with household brands including Microsoft and Google, as well as Sage One building relationships with market leading third parties across the UK.
Coinciding with the launch of the API, Sage One is also unveiling a wider partner programme for accountants and bookkeepers, referral and marketing partners, resellers and co-brand partners. Enabling those businesses joining the scheme to ensure they can be the kind of partner they want to be, whilst providing a stronger and better integrated offering for customers.
Nick Goode added: "Through this initiative we are creating new avenues and new opportunities for our customers to realise their business potential. There are no tie-ins and no demands – and the partner programme is absolutely a reflection of that. We see ourselves as part of a team with our industry-leading partners, together providing our customers with the best online services they need to thrive."