Oracle upgrades Analytics in Oracle Retail Data Model

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Oracle has announced enhancements to Oracle Retail Data Model, a standards-based, enterprise-class data warehouse that helps retailers gain the insight required to improve the customer experience, increase margins and drive profitability.
The latest version of the product incorporates several new forecasting features that provide retailers with actionable insight regarding price elasticity, workforce optimisation, customer sentiment, customer segmentation.

To deliver insight and support for a full range of retailers, Oracle Retail Data Model now offers advanced analytics for a broader spectrum of subject areas.  In addition to its existing capabilities for grocery, fashion, hardline and more, the latest release includes functionality to deliver insight into:

  • Quick serve restaurants and fine dining
  • Consumer goods
  • Wholesale and private label
  • Multi-channel
  • Franchise control

The newly enhanced Oracle Retail Data Model, has also been optimised for Oracle Database, Oracle Exadata Database Machine and Oracle Big Data Appliance to deliver extreme scalability and performance.  
Retailers can use the standards-based, pre-built capabilities within Oracle Retail Data Model to accelerate the design, implementation and time-to-value of analytics applications from Oracle or third-parties.
"Using Oracle Retail Data Model as the foundation for Gordman's data warehousing and business intelligence platform will accelerate the deployment and our return on investment," said Richard Heyman, chief information officer, Gordman's.  "The latest updates to the Oracle Retail Data Model will significantly improve the ability of our merchandising and planning teams to optimise operations and help Gordman's grow profitably."
"The enhancements to the Oracle Retail Data Model provide deeper and broader insight for a wider range of retailers," said Mike Webster, Senior Vice President and General Manager, Oracle Retail.  "By taking advantage of its new capabilities, retailers will have unparalleled access to information that is relevant, timely and actionable."

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