Capscan, provider of international address management solutions and data integrity services, has integrated its purpose built address validation tool with Proskills UK, the sector skills council for the process and manufacturing sector, new Microsoft Dynamics CRM (Customer Relationship Management) system. Using Matchcode for Microsoft Dynamics CRM ensures that Proskills has only accurate, up-to-date and enhanced address information added to its CRM database.
The technology from Capscan was recommended to Proskills by its partner dhc, who completed the project during the recent implementation of Microsoft Dynamics CRM. The software tool provides Proskills office-based staff and its regional employer engagement team with access to a fast address look-up facility, ensuring the new CRM system is directly populated with validated address data, matched against the Royal Mail's definitive Postcode Address File (PAF) and is automatically enriched with important complimentary data including geographic data.
Technical Manager, National Skills Academy Materials, Production & Supply at Proskills, Jonathan Ring explains the benefits of Capscan's Matchcode tool that has been specifically developed for use with Microsoft Dynamics CRM: "Our new CRM system is populated with information accumulated from numerous sources over the years. We needed a tool that could help us make better use of our new investment in Microsoft Dynamics CRM, ensuring all new contact records could be created quickly and accurately, whether in the office or in the field".
The improved data quality Capscan is able to deliver through Matchcode is also empowering Proskills to realise operational efficiencies including better targeting for marketing activities, as Ring explains: "Our internal and external telemarketing teams are now working from better quality data and we are also able to use the enhanced geographic data to improve how we schedule the locations of our events and breakfast meetings."
He adds: "Another benefit is an improvement in the quality of reporting that we are to provide to the government regarding our employer engagement activity, as this is a key responsibility for Proskills and access to the very best quality data is significant in achieving this requirement."
Managing Director of Capscan, Terry Hiles states: "Through this project, Proskills is demonstrating to all organisations that are currently using Microsoft Dynamics CRM the efficiency gains that can be achieved by marrying it with proven and purpose built tool that ensures it is only ever populated and enriched with the very highest quality data."