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JDA Software Group, Inc., the supply chain company, has announced that Continental Airlines has completed its implementation of JDA Cargo Revenue Optimiser and related solutions that will further enable Continental to maximise demand visibility, capacity management and revenue opportunities within its cargo operations.
The implementation occurred in two phases. First, Continental implemented JDA Demand to upgrade its existing demand forecasting capabilities, realising a 10 percent improvement in forecast accuracy which resulted in significantly increased revenues. In the second phase, Continental implemented JDA's Cargo Revenue Optimiser.
As a result of this project, Continental can maximise profit margins for daily shipments, make intelligent capacity decisions based on short-term demand, and provide its booking agents with greater visibility into up-sell opportunities. Further, the company has the capability to evaluate bookings and respond with optimal rates and availability across its cargo operations on a real-time basis.
"Continental Airlines has been a JDA customer since 1999, and over the years we have increased our revenue by millions of dollars by implementing JDA solutions in our cargo operations," said Ed O'Meara, Managing Director of Cargo Revenue Management, Continental.
"We viewed the opportunity to upgrade our solutions in the areas of demand forecasting and revenue optimisation as a chance to expand our partnership with JDA and realise even greater benefits and return on investment."
"JDA Cargo Revenue Optimizer and related solutions are designed to provide large carriers like Continental with the ability to make profitable decisions across their global operations. By understanding short-term demand at a very detailed level, Continental's planners and booking agents can maximise their available space and revenues by retaining more profitable cargo bookings, reducing order rejections based on economics and capacity, and enabling agents to strategically up-sell when there is available space," said Andy Archer, Regional Vice President, Pricing and Revenue Management Group, JDA Software." We are delighted to offer even greater value to Continental by upgrading our solutions in this area."